Timeless, Not Trendless: Fashion in Your 50s
When you go clothes shopping - whether it’s online or in-store - you may notice a lack of quality fashion for women over 50 that looks as good as it feels. Many brands aren’t prioritising practicality, timeless style, or comfort, opting instead for fast fashion trends. This can make it difficult to find styles that feel like you, while also serving your wardrobe in a purposeful and stylish way.
You often find two extremes when shopping: either micro-trends made for a much younger customer, or ill-fitting clothing for mature women that feels daggy and uninspiring.
But here’s what we need to remember about fashion: the reason we fall in love with the pieces we gravitate towards is because they make us feel good. “Age-appropriate” fashion does NOT mean boring fashion. Finding your personal style in your 50s comes with experience - and with that, the knowledge of what works for you, from fit, to colour, to texture.
Here are our best tips for dressing in your 50s.
Wear what makes you feel confident.
Fashion has no rules. If you love colour, frills, bells and whistles—indulge to your heart’s desire. Even in winter, express yourself with colourful knitwear for women, or sleek winter trousers with a pop of colour.
Prefer understated dressing?
Lean into timeless wardrobe staples and practical you’ll wear over and over again. You don't need to sacrifice personal style to keep things classic. It’s about feeling like yourself, but elevated.
Versatility is key.
A new outfit for every occasion is out—and let’s face it, it's not practical (or sustainable). Invest in versatile fashion pieces for women over 50 that can be dressed up or down to suit your day-to-day life. Throwing luxury knitwear over an outfit doesn’t just keep you warm—it can also shape and structure your look. Dress down your favourite maxi dress with a polo neck jumper and a sneaker for a casual yet considered outfit.
Practical can still mean stylish.
Comfortable trousers are often overlooked when it comes to versatility. Our Retreat Pant is the perfect example: designed to be structured and polished, but also soft, stretchy, and—most importantly - comfortable.
You deserve quality.
You can’t go wrong with natural fibres like cotton, silk and cashmere for comfort, softness, and breathability. Yes, they’re priced higher than synthetics but for good reason. Investing in quality clothing goes beyond fabric too. Look for pieces that do the work for you - think tailored trousers, structured shirts, and elegant essentials designed for real women.
Whether you’re 25, 50, or 85 - great style is about how you feel in your clothes. So wear the pink. Rock the knit. Fashion for women over 50 should be fun, flattering and empowering. Style never ages - and neither should you.